
Ask about the last time a customer struggled, not what they wish existed. Explore triggers, steps taken, money spent, and moments of frustration or relief. Avoid pitching until you understand the timeline and stakes. Summarize what you heard and confirm accuracy before proposing anything. This respectful loop builds trust and protects you from building features nobody needs. Keep scripts short and adaptable, then practice with a friend to remove jargon. Confidence grows when you consistently uncover real jobs behind each purchase.

Manually deliver the outcome your product promises before automating. For instance, guide three clients through a done-for-you workflow using spreadsheets and messages. Price the service so it hurts a little to ensure seriousness. Track time, errors, and surprises. You will learn bottlenecks you never imagined and validate whether outcomes truly delight. When results are repeatable and margins hold, then consider building or automating. This sequence prevents expensive detours and anchors your offer in concrete value customers already experienced and recommended.

Compliments feel nice; deposits prove commitment. Measure seriousness with pre-orders, refundable deposits, or scope-limited invoices. Offer tiered options to observe trade-offs customers make when money is real. Capture objections and note patterns in hesitation. Treat every no as precious information, not rejection. When you calibrate price and scope through live transactions, you avoid undercharging and desperation discounts. Over time, you’ll carve a clear value proposition that keeps projects profitable, schedules predictable, and relationships strong, even when demand fluctuates.